Joanna Rees turns friction into fuel for lasting change.

The Rees Ecosystem Change Model

Friction becomes fuel.

Echo ChamberDiverse · Opposing · SiloedEntrepreneurs& InnovatorsVentureCapitalPrivateSectorPublicSectorTillingAirActiveListeningSoilFarmfor DissentThe PracticeContinuous · DeliberateUnlockJoanna ReesThe Catalytic RoleGalvanizingEcosystem ChangeTransformational · Durable · GenerationalLeadersTransformedInstitutionsStrengthenedSystemsReshapedGenerationalImpactHarvestImpactfulChangeFriction becomes fuel.

The people capable of changing systems often begin in different places—with different experiences, incentives, ideas, and points of view.

Joanna brings diverse perspectives into productive dialogue. Her role is catalytic: cultivating dissent to unlock potential, creating the conditions for productive dialogue, galvanizing action, and transforming systems.

Ready to make catalytic change?